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A shorter Singapore Fashion Week to focus on business this year
#myclavins
- calvin klein's interactive hashtag allows a wide range of audiences to take part in the campaign by using the hashtag to post with the product when they wear it
- this promotes more brand awareness and it compels people to take part in the movement, hence buying the product seeing that is accessible for them to be like the celebrities seen in the official campaign photos who also use the hashtag to post with their own photos wearing CK
- the hashtag then creates an archive of people wearing the product thus giving the company access to a a visual database of consumers
- i feel this is a very effective marketing strategy and i really like the photos used for the official campaign because it expresses personality
- the variation in the photos used for the campaign photos also provide a fresh look for the campaign and yet it retains a sense of continuity because of the format in which they place the campaign title and hashtag together
Hey Reilly
- I like how he uses fashion as a way to poke fun and create conversation about a current global topic
- i also like how he contrasts images from current pop culture icons and contrasts it with a similar image of a cultural icon from the past
- his images also sometimes makes the viewers question reality because of the prank campaigns he creates that look real but are not actually official
- i think he is very successful in creating conversation about a certain political topics but in a humours way so it does not create much offence/apprehensiveness
instagram account link
On the Street by Bill Cunningham (for NY Times)
- Bill takes street photos of everyday fashion seen on the streets of NYC and then makes a commentary about the current trends based on the photos he collects/takes
- this is a very direct and simple way of making a fashion critique commentary on what people wear and his photos act as a pure form of expressing fashion journalism
- I similarly want to adapt this format of analysing fashion on the streets and making commentary about it
- also the photos he uses are very simple and candid, thus making it easy to attain/capture as it sets the standard for the rest series
Diet Prada
- i love this instagram account because it does what no one dares to do, criticise and call out famous designers for ripping off other designers or reusing old designs even if they meant it in a humorous way
- it also raises awareness about how fashion designs are sometimes just copies of a copy so it becomes this digital archive comparative photos that trace back the origins of today's designer wear to where the original design was first found to be
- it is like a fashion-social commentary reading for people to read
- this is something i am interested in creating as well go for this project but in a more localised context
Burberry Kisses campaign (2013)
- Burberry offering a service for people for a specific occasion was a great campaign to create brand awareness and generate conversation about their brand
- I felt this was a good social campaign because it caters to an occasion and it creates a new way for people to be involved in the occasion
- it is also very accessible since it is online and it is free
#BRLove4All - Banana Republic (2013)
Banana Republic became one of the first companies to celebrate marriage equality on the Supreme Court’s ruling in California. The main goal of Banana Republic is to present its stance and values on human rights, so it launched its #BRLove4All campaign to invite everyone to celebrate and commemorate the historical moment. Couples, both same and opposite sex, were asked to enter the contest and share happy photos for a chance to get dressed by Banana Republic for their wedding or other special occasion.
- I liked how they reacted quite instantly to the current situation and took the opportunity to promote their brand by hoping on to the marriage equality bandwagon
- this is viable as a marketing strategy as it creates brand awareness and the target audience benefits heavily from this campaign because the selected couples receive free products