Interview with Abbas Kiarostami

Location Scouting for Furniture shop shoot

Iranian Portrait Paintings

Referencing Iranina portrait paintings

  • thinking of using the iranian patterns as a frame for the poster
  • colour shceme is very warm and orange-brown like so that could be the main colour theme of our shoot just to bring in colour references from original irnian art
  • i also notice that the women in the paintings were accessories such as pearl necklaces 
  • women also show quite a lot of skin in the paintings as compared to the current state of iran where women are forced to cover up so its ironic how their social-culutral fashion is going backward in terms of being less liberal
  • hence we want to bring in past references to our look just to show the roots of iranian style is about

Sara Kiani's References

Sunset - Jamie XX

The Minimalist Cinema of Abbas Kiarostami

Balenciaga FALL/WINTER 17 Campaign

Balenciaga Campaign

  • the shoot setup is simple and yet clear in communicating the brand's clothes and branding through the repetitive logo used as a backdrop 
  • their posing is similar to what we want to achieve where the model is posed with a chair and the model has a expression-less face
  • the contrast between the grey backdrop and the coloured garments helps to draw the viewer's focus into the actual garments and without a digital logo disrupting the composition of the photo helps us to only focus on the garments while still being aware of the brand 
  • i hope to achieve this kind of effect with simplicity and effectiveness in communicating sara's designs through our campaign
  • we looked at victorian portrait paintings to see the way the ay the subjects are posed and their facial expression
  • we also want to cast a model that suit the aesthetic and beauty standards of the past so almost like like a natural subtle beauty look as oppose to high fashion 

Sara Kiani's garment research

Close Up (1990) by Abbas Kiarostami

Iranian Portraits

Garments by Sara Kiani

Reincarnation by Karl Lagerfeld

Unpopular - A Short Fashion Film

My Mind - Fashion Short Film

Behind The Facade: Story of Anya Geraldine | Digital Activist

Vivienne Westwood - The Royal Ballet